How we ship 40 ad creatives a month (without losing our minds)
Creative is now the biggest lever in paid media. Targeting has been commoditized; the ad itself is where the fight is won. Here is how we ship 40 concepts a month without burning out the team.
Treat creative like a portfolio
You cannot predict the winner, so stop trying. Ship a spread of angles, formats, and hooks, then let spend find the breakout. Volume plus fast killing beats one perfect ad every time.
Systemize the boring parts
Templates, a shared hook library, and a tight brief format mean designers spend their energy on ideas, not setup. The result is more swings without more hours.