The challenge

Northwind, a Series B workflow platform, had plateaued. Paid spend was climbing while qualified leads flatlined, and the sales team blamed lead quality. Attribution was a black box, the landing pages were five years old, and the creative had not changed in eighteen months. They came to us three weeks before a board meeting.

What we did

• Rebuilt tracking end-to-end with server-side tagging and a clean GA4 + CRM closed-loop, so every dollar mapped to pipeline.
• Rewrote the core offer and built three new conversion-focused landing pages, cutting form friction by half.
• Launched a creative sprint shipping 40 ad concepts a month, killing losers fast and scaling winners.
• Restructured campaigns by intent and unit economics, reallocating budget to the segments that actually closed.

The outcome

Within two quarters, qualified pipeline grew 3.4×, cost per qualified lead fell 64%, and paid became Northwind’s most predictable channel. The board meeting went well. We now run their full growth program and just expanded into lifecycle and SEO.

“Spark didn’t just hit the number — they made the whole machine legible. I finally trust our marketing data.”

Priya Nair, VP Marketing at Northwind